Fancy Nancy:
Sustainable Hair Accessory Branding
At Fancy Nancy, we turn fabric into unique, sustainable hair accessories by partnering with seamstresses and small businesses.
Adobe Illustrator
Adobe InDesign
WebFlow
Programs Used:
Logo with brand elements
2 Magazine Ads
Event Poster
Brochure
Product Packaging
Website
Deliverables
Logo & Brand Elements
Made in Adobe Illustrator
Four iterations with different
font pairings
#3 was chosen for readability and cohesion between the
two typefaces
Final two selections focusing on logo elements (position and detail)
Needle adds extra content to the brand and the detailed bow
was too busy
Final Logo
Type manipulation to emulate thread through the needle and on curl on F for cohesion
Color Palette
Patterns
Sub-Logos
Two Magazine Ads
Made in Adobe InDesign
Showcasing the product through Magazine Ads
Used a photograph taken by myself rather than photoshopping the product on the person
Multi-color text was too busy, changed to white for
better readabilityArrangement of scrap photographs to fill in blank areas
Final Magazine #1
Compositionally simpler with only one other added image beside
the figureChoosing green for the type for more contrast
Added a pink fabric as background to give more texture and lighten the image
Final Magazine #2
Magazine Mockup
Event Poster
Made in Adobe InDesign
Imagery ties in with sewing concept with a textured background and embroidery for the workshop
Composition of the flowers to wrap the text and using color to separate text
Brochure
Made in Adobe InDesign
Took away elements that were crowding for better cover
Darkened the green color on smaller text for
better readability
Product Packaging
Made in Adobe Illustrator
Utilize the bunny mascot for Hair Clip and Scrunchie package (showcases the bunnies ears being tied up by
the product)The second package, the bow pattern, is utilized with a simpler hanger package design used for headbands and bandanas
Website
Made in WebFlow
Final Thoughts
What I learned from this project, was how to properly utilize a branding system throughout a set of brand elements. I also learned more about designing for 3D with the packaging and how to build an e-commerce website.