Leyva:
Brand Assets
LEYVA, composed of twin sisters Ash and Ang are 19 year old musical prodigies with a deep passion for music and self-expression. For this project I was asked to create a set of hand-drawn assets to give more of the school/pencil vibe related to their music.
Procreate Dreams
Procreate
Programs Used:
Illustrated Logo & Names
Illustrations
Animated Logos
Animated Lyrics
Branded Social Media Widgets
Deliverables
Illustrated Logo & Names
Logo (Illustrated not designed)
Their logo was given to me and asked to illustrate to look more hand drawn
Ashley Leyva
(Illustrated Name)
Angelina Leyva
(Illustrated Name)
Illustrations
Multiple illustrations were asked to be made to look like doodles on a notepad. Certain things were suggested, such as bows, flowers, guitar, and stars. Similar to the logo a sketchy look was desired.
Animated Logos
More girly and cutesy version
More punk and rocker version
Animated Lyrics
Animated Lyrics for a snippet of Ang Leyva’s single, “Aurora”
Animated Lyrics for a snippet of Ash Leyva’s single, “Ghost Stories”
Branded Social Media Widgets
TikTok
Messaging
Widgets used on their website
Final Thoughts
What I learned most from this project was more about hand-drawn animation in the Procreate Dreams program. I also learned more about extending a brand in a different aesthetic.